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Why PowerPoint is Still One of the Most Important Design Tools in Business
PowerPoint is not βπ«πΆπ΄π΅ π΄ππͺπ₯π¦π΄β. Itβs where ideas are sold. Strategies get approved. Budgets get signed off. Businesses win clients. Yet itβs still one of the most underestimated tools in design. After years working across graphic design, presentation design, and strategic PowerPoint specialism, Iβve realised that π ππ§πππ© π₯π§ππ¨ππ£π©ππ©ππ€π£ ππ©’π¨ πππ€πͺπ© ππ€π’π’πͺπ£ππππ©ππ€π£. Structure. Storytelling. Hierarchy.…
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Things Clients Say vs What They Actually Mean
After years working in graphic and presentation design and specialising in visual communication, Iβve learned that client feedback often comes with a biased meaning behind it. Most of the time, whatβs being said requires a bit of translation. Some classics: βπͺππ πππ ππππ ππ πππ?β β βI want this to feel more engaging, but Iβm…
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Why Many Presentations Fail Before They Even Begin
Many presentations donβt fail in the room. They fail long before the first slide is even created. It often starts with good intentions. A deadline is set, content is gathered, slides are built. The focus quickly shifts to layout, visuals, and formatting. But one critical step is usually missing. Clarity. The Real Issue Many presentations…
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Hiring a Graphic Designer vs a Strategic PowerPoint Specialist
In many organisations, presentations play a central role in decision-making, alignment, and communication. Yet when it comes to creating them, the choice of who to bring in is not always clear. Should you hire a Graphic Designer, or a Strategic PowerPoint Specialist? Both roles offer value, but they serve very different purposes. Understanding that difference…
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PowerPoint Roles Explained: Designer vs Specialist vs Strategic Specialist
PowerPoint is often underestimated. To some, it is simply a tool for assembling slides. To others, it is a powerful medium for communication, persuasion, and storytelling. As expectations around presentations have evolved, so have the roles behind them. Titles like PowerPoint Designer, PowerPoint Specialist, and Strategic PowerPoint Specialist are often used interchangeably, but they represent…
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Design Thinking Process
Turning an idea into a well-crafted piece of design is rarely a straight line. Itβs a process that involves questioning, exploring, refining, and making deliberate decisions at every stage. Whether youβre working on branding, presentations, or visual communication, the real value of a designer lies not just in the final output, but in the thinking…
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12 Tips for a Strong Designer CV
Writing a CV can feel overwhelming, especially the first time. Getting it right is essential if you want to stand out and capture a recruiterβs attention within those first few seconds. Most recruiters simply donβt have the time to read every CV in detail, so your goal is to make their job easier while presenting…
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How to Navigate the Complex Path of Being a Multidisciplinary Creative
In todayβs creative landscape, being a multidisciplinary designer or artist is both a strength and a challenge. The ability to work across disciplines creates opportunities for richer, more layered work. However, it can also lead to questions around clarity, positioning, and professional identity. Building a career across multiple creative fields is not simply about having…
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Selected for the β100 Artists of Europeβ International Publication
On 1 January 2026, I was honoured to be selected for Culturale Labβs upcoming publication β100 Artists of Europeβ, a curated collection that brings together some of the most relevant contemporary artists across the continent. The publication is scheduled for release in OctoberβNovember 2026 and represents not only a moment of visibility, but also a…
